How to create push notification for website

What do you know about push notifications for websites?
What is push notification for website?

Push Notification is a common term, referring to "push notifications". This is the notification feature that displays in the bottom right corner of the browser. Common types of push notifications are:
Subject line
Small text
Square icon photo
Big picture
Recipients can click on the notification to be redirected to a specified page such as a sales page, newly published blog post, updated content, and offers.Thong Bao Day TikiPush notifications are displayed in the notification area on the screen of the computer or phone. Even if the browser is not open, push notifications may still be displayed. In the last few years, the feature of creating push notifications for the website has appeared and is widely accepted by users. In particular, creating push notifications for websites has become a new remarketing trend for websites, blogs, etc.
Why create push notifications for the website?
Increase website user interaction
This is an important effect of creating push notifications for the website. A statistic has shown the result: 70% of visitors who have visited the website will not return. If you create push notifications, you can send the latest information to users on popular browsers like Google Chrome and FireFox. Push notifications will help users not to miss news, miss promotions or "forget" the latest articles from your website. These users can completely become your potential customers at any time!
Support for Marketing
Along with Email Marketing, Remarketing with Google Ads and Facebook Ads, sending SMS messages, push notifications has become one of the ways to collect the files the user has visited. Even many people rate push notifications more effective than Email Marketing because:
Users are given the option to “receive” or “unreceive” push notifications. ?Agreeing to receive push notifications means that users are interested in your website. Therefore, the possibility of returning to the website every time there is a new announcement is very high.
Compared to Email Marketing, the content of the push notification is shorter, the reader will understand the right point of the problem faster and not get bored.
There are almost no errors when sending messages, 100% of users receive the notification.
With on/off operation on personal devices, users can actively control push notifications.
Open rates of push notifications are 50% higher than emails. Maybe because of its high ability to stimulate users, push notifications are used by today's major social networks such as Facebook, Pinterest, Linkedin or Zalo and many other major websites.
Tools to create free push notifications for websites
To create push notifications for your website, you can use a variety of tools. Eg:
OneSignal – Free push notification plugin for WordPress that supports web and mobile browsers. Free up to 30,000 subscribers.
PushCrew – Free plan limited to 2000 subscribers.
PushEngage Web Push Notifications – Plugin that connects to PushEngage's push notification service, the free plan allows 2500 subscribers.
PushAlert – Web Push Notifications Plugin connects to PushAler push notification service, free plan allows 3000 subscribers.
PushAssist – Plugin that connects to PushAssist's push notification service, free plan limited to 2000 subscriptions.
Other tools
?How to create push notification for website using OneSignal
In this article, TinoHost will guide you to create push notifications for your website using OneSignal. This is a free push notification creation service for WordPress websites that allows you to easily add push notifications to any website.

Step 1: Install OneSignal Plugin
At the WordPress dashboard, go to the Plugins ->  Add New tab and find the OneSignal  plugin in the search bar. Once you have found the plugin, select Install Now -> Activate .install onesignal pluginThe plugin will create a new tab in the dashboard called OneSignal Push .
Step 2: Create OneSignal account

For the plugin to work, you will need to create a free OneSignal account. The steps to create a OneSignal account are as follows: Go to the homepage , select GET STARTED next to Web Push :web push notification?Enter your information by social network accounts or by email and continue with the installation:sign up onesignalOneSignal will need you to confirm your email. Once confirmed, you will be able to access the OneSignal control page.

Step 3: Create ?push notifications
Not only creating push notifications for websites, OneSignal also supports creating push notifications for mobile apps and email. Thanks to the flexibility of push notifications, you can set up push notifications for each type of service you are using with the Add a new app  button in the OneSignal dashboard:create new appOneSignal will ask you to name the app for easy identification. In this article, TinoHost will name it WordPress Push Notifications.  Select Web Push label :choose web pushHere you choose WordPress Plugin or Website Builder. If you want to create push notifications for WordPress, then choose WordPress .Chọn WordPress push notificationYou scroll to the bottom of the page and fill in the website information (name and URL). You can also set an icon for your website to display notifications. Set up wordpress notificationsBefore saving, you need to make sure that your website uses HTTPS. Then, you choose Save  to finish and go to the next step.

Step 4: Setup OneSignal Plugin
When the installation is complete in the management interface on the OneSignal page, you will see a screen showing your own APP ID  and  API KEY  :app id key onesignalSave this tab separately as you will need to copy these information. Then you go back to WordPress admin -> OneSignal Push ->  Configuration page . Here, find the following fields  App ID ,  API Key , label of the app and copy 2 information from OneSignal's website through:configure app id keyLabel is the name you chose when creating the app in the previous step, in this article is WordPress Push Notifications . You check other necessary information and navigate to Prompt Settings & Subscription Bell. Here, you will see if the plugin asks if the user subscribes automatically.prompt new usersYou will be able to change the subscription notification below:custom subscription bellScroll down to the bottom of the page, you will see  Welcome Notification Settings . By default, OneSignal will send a 'welcome ' push notification to any user who registers on your website. In this section, you can disable or customize that notification:Welcome messageFinally, you open the Automatic Notification Settings section . Here, you will configure whether the plugin sends automatic WordPress notifications every time you publish a new article:Automatic notifications for new WordPress postsIf you only publish 1-2 posts per week, you should set this mode “On”. However, if you publish articles daily, your push notifications may be seen as spam. Conversely, if you do not enable this mode, every time you write a new post, you can also edit it in the WordPress editor. With this action, you will be in control of which posts will be pushed to WordPress users. Finally, you choose the "Save" action to complete the process of creating push notifications for your website using OneSignal. From now on, any user who visits your website, they will see OneSignal showing a screen to subscribe to push notifications. If they refuse, this message will not appear to bother them anymore. Hope you will make effective use of push notifications for your website! For any questions and related comments, please contact TinoHost immediately for detailed advice or Fanpage Stay up to date with the latest news! With more than 5 years of experience in providing hosting, server rental, domain-related services and website security, let TinoHost accompany you on the path to asserting your brand on the public map. Global Technology!
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What is TikTok? How to create an effective TikTok Ads account to make money
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TikTok and TikTok Ads
What is TikTok?
Được sáng lập bởi Trương Nhất Minh (Zhang Yiming), phát triển bởi ByteDance, TikTok chính thức được phát hành bởi app tin tức Jinri Toutiao sáng lập năm 2016 tại Trung Quốc. Tốc độ phát triển của mạng xã hội này được đánh giá vào bậc nhất thế giới cùng cộng đồng video âm nhạc lớn nhất trên toàn cầu.   

Với tên gốc là “Douyin” hay “Vibrato” (tạm dịch: rung động), TikTok là mạng xã hội video âm nhạc với đa số video có thời lượng ngắn, từ vài giây đến 15 giây kết hợp hiệu ứng âm nhạc âm thanh độc đáo, ấn tượng. Mỗi người dùng có thể sở hữu những tính năng khác nhau trong tài khoản TikTok của mình. Điểm đặc biệt này thu hút đông đảo người dùng vì khả năng cho “ra lò” những video “cộp mác” thương hiệu, mang đậm dấu ấn cá nhân. 

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cach-tao-tai-khoan-tiktok-ads
Bên cạnh đó, Tiktok còn cho phép người dùng gắn link sản phẩm trên các video. Tính năng này đã giúp chuyển đổi liền mạch từ nội dung sang thương mại điện tử. Khi ai đó xem video của bạn, biểu tượng “mua hàng” (mua sản phẩm xuất hiện trong video) sẽ xuất hiện ở góc phải màn hình. Chỉ với một cú nhấp chuột, người xem đã thực hiện thao tác mua hàng. Đó cũng là lý do khiến giới marketing liên tưởng đến Google Ads. 

Và những ý niệm đầu tiên TikTok Ads đã được hình thành. 

Tài khoản TikTok Ads là gì?
Đây là tài khoản hỗ trợ bạn thực hiện chiến dịch marketing để mở rộng thương hiệu kinh doanh. Nhờ quảng cáo, khách hàng từ TikTok sẽ biết tới trang web hay gian hàng của bạn trên các trang thương mại điện tử khác.

Thông qua TikTok Ads, bạn có thể dễ dàng:

Xác định đối tượng mục tiêu của mình
Tạo quảng cáo quảng cáo 
Chọn thời điểm hiển thị quảng cáo của bạn đến khách hàng tiềm năng. 
Giao diện quản trị đầy đủ thông tin như sau: 

Chi phí hiện tại đã chạy, chi phí còn lại
Tổng số chiến dịch TikTok Ads đang chạy
Tổng số nhóm quảng cáo TikTok Ads đang chạy
Tổng số quảng cáo Tik Tok Ads đang chạy
Chi phí CPC, Số lần hiển thị, CTR, số tương tác…
cach-tao-tai-khoan-tiktok-adsCác loại tài khoản TikTok Ads
Tương tự Facebook Ads, TikTok Ads cũng có hai loại tài khoản: tài khoản quảng cáo cá nhân và tài khoản quảng cáo dạng Agency .

Tài khoản quảng cáo cá nhân (Self-Serve)
Tại Việt Nam, TikTok chưa hỗ trợ nhiều, chỉ đang ở phiên bản beta. Do đó, cá nhân nào muốn quảng cáo trên TikTok đều phải thông qua các agency được TikTok ủy quyền.

Đối tượng sử dụng
Tài khoản quảng cáo cá nhân phù hợp với người:

Đã có kinh nghiệm chạy ads trên Facebook hoặc một nền tảng khác
Ngân sách ít (dưới 100$)
Muốn tự chạy để học, khám phá và hiểu TikTok Ads
Muốn tự kiểm soát và linh hoạt thay đổi ngân sách, target, bật/tắt chiến dịch,… 
Ưu điểm và hạn chế 
Nếu sử dụng tài khoản TikTok Ads cá nhân, bạn sẽ gặp khá nhiều hạn chế: 

“Tự thân vận động” tất cả mọi thứ cho chiến dịch quảng cáo.
Nếu gặp phải sự cố, bạn phải mất thời gian chờ đợi khá lâu vì TikTok chưa hỗ trợ quảng cáo bằng tiếng Việt.
Tuy nhiên, cũng chính vì “tự thân vận động” tất cả mọi thứ nên bạn có thể: 

Quản lý ngân sách cũng như kiểm soát tình trạng chiến dịch quảng cáo. 
Kiểm soát được hiệu quả của mẫu quảng cáo.
Chủ động trong việc testing tìm ra mẫu quảng cáo hiệu quả hoặc scale-up để gia tăng đơn hàng.
Tài khoản quảng cáo dạng Agency
This is the type of account that TikTok provides to media and advertising companies to serve the advertising needs of shop owners or small and medium businesses.

User object
Agency ad accounts are suitable for:

Shop owners, business owners do not have much knowledge, or are new to running ads
Those who do not have time to run themselves, want to find an external source (outsource) to reduce the workload.
Advantages and limitations
Advantages of using an agency advertising account:

Get advice and support from a professional before running 
The agency will set up the campaign and manage the account on your behalf 
No need to pay the "small" money every step of the campaign
Support when trouble occurs: ads are not approved, do not bite money, ...
However, the Agency account also has some limitations such as: 

Passive in customizing ads: This is an Agency account, so every time you want to change anything, even the smallest, you must also talk to the Agency to perform the operation.
There is an additional fee to rent an account for each month (about $ 10 / month).
Easily exposed and "plagiarized" content ads
How to create a TikTok Ads account
In this article, TinoHost will show you how to create a personal TikTok Ads account!

The easiest way to create a TikTok Ads account
Step 1: Register for a TikTok advertising account here: https://ads.tiktok.com/ (you should choose the language Vietnamese for easy use). 

cach-tao-tai-khoan-tiktok-ads

Step 2: Enter the information that TikTok requires

Step 3: Check your registered email to get the confirmation code and create an account. You should choose Vietnam time zone information and pay in VND.

Step 4: Log in to Tik Tok Ads.

cach-tao-tai-khoan-tiktok-ads

8 steps needed to create a successful TikTok Ads campaign
Choose an objective: Currently, Tiktok ads have only 3 main goals: Traffic ( visits), App Install (objects likely to install the app), Conversions Rate (conversion rate). 
Set a campaign name and budget
Choose where to show ads
Install Ads with URL and Conversion Name
Create pixels on Tik Tok by selecting Library -> Manage . Then you do basic pixel creation and tagging similar to Facebook pixel tagging
Targeting
Set a budget for the group (minimum VND 200,000/day) and set up an ad schedule
Bidding and optimization.
Good luck with your Tik Tok Ads campaign!

Frequently asked questions about TikTok Ads accounts
How to set up TikTok Ads display ads?
Recommended aspect ratio: 9:16/1:1/16:9.
Resolution: ≥ 720 * 1280px / ≥ 640 * 640px / 1280 * 720px.
File type: .mp4 / .mov / .mpeg / .3gp / .avi.
Bit rate: 16 516kbps.
Video length: short video 5~60 seconds (9~15 seconds recommended).
File size: 500MB file size.
Profile picture: 1:1 aspect ratio; file type .jpg / .jpeg / .png; files need less than 50K
3 key points when running TikTok Ads
Products: you should choose products that are easy to sell and suitable for the customer file on TikTok. Shoes, coats, lipsticks, cosmetics, power banks, etc. are commonly sold items on TikTok.
Content formats have compelling video and a positive impact on users.
Landing page is really neat to increase conversion rate. The reason: when viewing TikTok Ads, users will see products and order on the landing page.
What types of videos are posted on TikTok?
You can post any type of video on TikTok, but the most popular ones are usually music related. 

Video content: unlimited (tutorials, tech videos, entertainment, ...)

TikTok also revolves around the various challenges that a large number of musers try to accomplish. For example, the stairs shuffle dance challenge. 

Should you download Tik Tok?
In general, many users believe that Tik Tok is aimed mainly at young people and teenagers. In fact, the entertainment Tik Tok brings to all ages. Just find the right muser and follow, you will receive extremely interesting videos every day. 

Out of the millions of Tik Tok videos posted, isn't there this one that matches your taste?

How long should I use Tik Tok a day to not get "addicted"?
Try not to watch too much TikTok. When using TikTok continuously for more than 90 minutes, you will receive a break notification. 

This app can actually make users “addicted”, adding to the negative impact of social media.